About Ride Heels Down

About Ride Heels Down's Ainsley Jacobs and JJ Spot
Ride Heels Down’s Ainsley Jacobs & JJ Spot

The idea for Ride Heels Down was sparked as JJ and I were in the middle of a jump course – seriously! (You can read all about it here.) Although the original concept was focused mostly on eventing, I soon expanded RHD to be more all-encompassing of other disciplines, too, so everyone could join in on the fun!

I’m proud to be a one-woman small business, and manage 100% of the operations myself. That’s right – I built the website, design all the apparel, hand-pack every order, do the accounting/taxes, etc… okay okay, I work with a local screen printer to actually put the ink on the shirts, but that’s the only thing I don’t do. ;)

I take a lot of care in choosing what apparel I carry, and select shirts that are comfortable, flattering, and durable. I only sell stuff that I would be proud to wear at the barn or hanging out, and I hope you love it as much as I do.

Please be sure to join the RHD “Family of Friends” group on Facebook so that you can be a part of the collaborative creative effort – see sneak peeks, participate in the pre-production design process, and more – it’s all about you!

Ride Heels Down isn’t just a brand, it’s a community. I’m so honored that it has grown since I started it in 2015, and I am thankful to have met so many wonderful people along the way.

Thanks for shopping with Ride Heels Down, and I hope to see you again soon! :)
-Ainsley Jacobs & JJ Spot

About Ride Heels Down's Ainsley Jacobs and JJ Spot

Ainsley Jacobs – RHD Founder

Ainsley has loved horses ever since she was a little girl. She began riding on Long Island when she was 8 years old and focused mostly on huntseat equitation. She spent many years volunteering at local barns, teaching lessons, pushing trails, and managing summer camps to earn more time in the saddle.

Ainsley attended college in Philadelphia, was a part of the Drexel University Equestrian Team which competed in the IHSA series, and moved to Atlanta after she graduated in 2007.

In 2014, Ainsley decided to try eventing and she’s been addicted ever since! Her first event was at the Tadpole level, and Ainsley currently competes Training 3-phase with JJ Spot, a wonderful 15.3hh APHA gelding who she purchased (her first horse! OMG!) on February 16, 2016. :)

Ride Heels Down History

  • September 5, 2015: The RideHeelsDown.com website is launched.
  • September 5, 2015: The very first order comes through, all the way from New Zealand! Seriously! WOW! (I still don’t really know how that happened or how she found me… haha)
  • February 16, 2016: Ainsley buys JJ so they can be together forever. ♥
  • April, 2017: Ride Heels Down sets up a vendor booth at the Rolex Kentucky 3-Day Event for the first time.
  • July, 2017: Ride Heels Down collaborates with C4 Belts
  • August, 2017: Ride Heels Down sponsors the United States Eventing Association‘s American Eventing Championship and displays at Tryon.
  • April 2018: Ride Heels Down returns to for the Land Rover Kentucky 3-Day Event.
  • August, 2019: Ainsley and JJ compete at the USEA AEC (and finish 7th, woo hoo!) while ALSO sponsoring the event and displaying with a vendor tent all week… it was exhausting but fun!
  • October 26, 2019: Ride Heels Down is invited to set up a booth inside the Dover Saddlery in Alpharetta, Georgia. Thanks, Dover!
  • June 8, 2020: The 1,000th order is placed through the RHD website. :)

Thanks to everyone who helped make all of this possible.
I can’t wait to see what the future brings!